Zhang Yiwen, PhD, deputy director of the Business Brand Institute at the Communication University of China, is an expert in advertisement, brand marketing and communication and has nearly 15 years of experience in brand communication management. She mainly specializes in mass media, consumer society and brand communication.
She has published a number of papers in industry and media journals, including Combination of Enterprise Social Responsibilities and Brand Benefits, Evaluation of Brand Spokespersons, and The Importance of Industrial Brands. She has edited Brand Communication Management, a textbook designated by the China Marketing Association and Brand Management Accreditation Test. Her new book, Hearing What Chinese Entrepreneurs Say about Post-Crisis Economy (English edition), is published globally.
She has offered training in brand communication management, brand marketing planning and enterprise brand culture to management personnel in enterprises and organizations, such as China National Offshore Oil Corp, China Post Group, and the China Highway and Transportation Society. She works as a brand consultant for enterprises like Capital Airport VIP Service Management and local governments.
Read her articles:
- Fast food in China
- Corporate social responsibility and brand markteting
- Importance of industrial brands
Contact Zhang Yiwen at 8610-5171-7258.